Amy Irwin, Publisher

In 2016, Amy Irwin, Publisher of Grey-Bruce Kids and Grey-Bruce Boomers magazines, launched Huron-Perth Boomers, a full-colour, glossy, premiere magazine that directly targets the Baby Boomer generation.

Almost one-half of Huron-Perth’s population is over 55 and is the fastest growing demographic in the area, expected to increase substantially over the years. Today’s Boomer has a high standard of living and wants to get the most out of their retirement years. They are successful, active and engaged in their community and expect high-quality experiences, products and services, and have the disposable income to make their dreams come true.

Huron-Perth Boomers fulfills this niche in the marketplace by catering solely to mature adult readers by providing timely, interesting, locally-sourced articles on a variety of topics of interest to the affluent Baby Boomer generation, as well as relevant resources and local events.

There are 5,000 copies of Huron-Perth Boomers distributed – free for pick-up – each quarter in dozens of locations across Huron and Perth, including Stratford and St. Marys, ensuring advertisers 90 days of exposure to an exclusive audience in the prime of their lives. 

Huron-Perth Boomers is your solution for marketing to the fast growing, affluent generation of Boomers in the area.

For advertising information and our media kit, email Huron-Perth Boomers Publisher Amy Irwin at or call 519-524-0101.